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November 11, 2019

In just a few short weeks, the California Consumer Privacy Act takes effect. This bill affords the residents of California with additional data privacy rights and protections.  It was signed into law on June 28.2018 and will become effective on January 1, 2020. This in...

October 14, 2019

Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General released proposed/new regulations under the CCPA. These new proposals are intended to improve processe...

May 17, 2019

The California Consumer Privacy Act goes into effect on January 1, 2019 with enforcement targeted for June 2019.  There are many new requirements around the CCPA that we will be sharing over the coming months but one of the first concerns that we have heard from compan...

March 19, 2019

Managing your marketing data can be challenging work.  It takes a lot of effort to collect, consumer, validate and verify that the data is accurate and can be used in your marketing or re-targeting campaigns.  Digital Segment has over 30 API’s available that allow orga...

January 23, 2019

We are very excited to be working on some new digital products and services that leverage the strength of our data along with some cool technology from our partners.  Our new product is called Web Spotlight and the goal is to help IDentify visitors to your we...

December 20, 2018

From everyone here at Digital Segment, we wanted to wish all of our

customers and friends a Happy Holiday and very Merry Christmas.  Once again, we had a very good year and we can only thank our customers for all of their support.  We engaged in many new exciting projec...

May 18, 2018

You may not want to hear this, but the GDPR regulations start to get enforced in exactly one week from today.  Companies need to be able to identify personal data for EU residents and must comply with all the requirements of the GDPR or face substantial fines (up to 4%...

March 26, 2018

Is your CRM system busted like your brackets?  March Madness did not produce the results anyone expected.  And if you are using old data, data that is un-validated or missing data contact fields, then you are probably getting unexpected results there as well.

Digit...

February 27, 2018

What did you get for your last birthday?  A new car tied in a bow, a watch you’ve been looking at online, or did you get yet another shirt you don’t need?

For marketers, developing a relationship with your customers is a lot like knowing what gift to give your significa...

February 22, 2018

In the marketing world, a long long time ago, geo-targeting was done through print ads in local newspapers. Sales, events, grand openings…are only relevant to individuals in the area. Therefore, targeting through the local circulars was the way to reach likely buyers.

T...

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