The California Consumer Privacy Act goes into effect on January 1, 2019 with enforcement targeted for June 2019. There are many new requirements around the CCPA that we will be sharing over the coming months but one of the first concerns that we have heard from companies with digital and email databases is how are they supposed to determine that a visitor or email prospect actually resides in CA? Digital Segment has over 700 million email addresses tied to postal address and over 180 million records of IP address tied to postal address. If you do not have physical address tied to your records from email or IP, then you probably are not aware if that consumer is a California resident and covered by the CCPA. We can scrub your databases where you do not know the physical location and identify those that are from California. Call us or email us today for more information.