Digital Segment keeps our clients better connected to their customers and focused on sustainable growth. Our cutting edge solutions are customized to save your company valuable time and resources.
25+ API’s written into every database that we possess.
Data compliance is at the heart of our business.
Enhance the value of your corporate data assets.
Build audiences and target your prospects.
Better technology equals better marketing.
This is how our clients like to describe us. We love marketing and data manipulation and we’ve been doing it a long time, but we also thrive on finding, testing, and integrating new marketing products and technology platforms. Understanding how to implement these elements into a coherent strategy that is both cost effective and operationally efficient is our specialty!
Our products are designed to keep pace with constantly changing customer demands and can easily be scaled to meet your marketing needs. Click below to reveal some of the many ways our customers utilize our services.
Digital Segment loves working with both B2B and B2C marketers to help them reach their customers via their preferred channel. We work with a variety of industry verticals such as; retail, home services, cable & telecom, direct to consumer, financial services, and much more. We offer an omnichannel view of consumers and businesses so our clients can build segmented audiences, both digital and direct, measure the impact of their marketing campaigns, and drive better campaigns to real people. This in turn enables our customers success by leveraging our technology and highly accurate databases, in order to drive actionable insights, impactful communications, and measurable results.
Many of our clients use our data solutions, combined with our master data management platform, to help with identity resolution needs. Identity resolution is the process of connecting unique ‘data points’ to create a single, unified, persistent view of the customer. Many of the data points collected include PII as well as, postal and email addresses, mobile and landline phone numbers, IP addresses, MAIDs, social handles, and additional contextual data, to connect a single individual across multiple devices and channels. The outcome is an accurate, complete, 360-degree view of each customer allowing our clients to communicate effectively.
Our data and technology services are used to improve the operations of our call center clients. With the best phone number data available, we create solutions for both outbound and inbound calls. For outbound calls, we create audience segments based on demographics, providing compliant phone numbers for each campaign. For inbound calls, we integrate into most call center platforms, whether cloud based or in-house, to enable the look up of inbound callers, apply demographics along with other business rules, to provide skills based routing to the right agent at the right time.
Digital Segment has been collaborating with other data companies since our inception over a decade ago. All of our data and services are available for resale and ‘white-labeling’ behind your brand. We build API’s for you or your clients’ consumption and even offer database licensing directly for installation at your business. We are always interested in partnering opportunities in order to expand our universe of friends and cohorts in the data world.
Building a fun and friendly ecosystem of partners and customers makes coming to work a true joy for our team! We work with with clients of all sizes – from large corporations to small businesses. Below are a few of them.
We strive to make our customers happy! Below are some insights on how we do it.
Our blog is an excellent place to learn more about our latest products and services or stay current on data and marketing trends.
To predict who will win an election, it’s important to poll as many segments of society as possible. This means, several variations of the data should be combined, in order to produce the most accurate results.
Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.
We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.
Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.
Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.
In these extraordinary times, we are finding new and creative ways to stay connected.
