Welcome to Digital Segment

Big Data Solutions Tailored to Your Marketing Needs

Digital Segment keeps our clients better connected to their customers and focused on sustainable growth. Our cutting edge solutions are customized to save your company valuable time and resources.

Data API

Data API's

25+ API’s written into every database that we possess.

Compliance

Compliance

Data compliance is at the heart of our business.

Data Strategy

Data Strategy

Enhance the value of your corporate data assets.

Marketing

Build audiences and target your prospects.

Technology Experts

Technology Experts​

Better technology equals better marketing.

Our Company
Old school leaders with new school knowledge.

This is how our clients like to describe us. We love marketing and data manipulation and we’ve been doing it a long time, but we also thrive on finding, testing, and integrating new marketing products and technology platforms. Understanding how to implement these elements into a coherent strategy that is both cost effective and operationally efficient is our specialty!

Our Products
Scalable solutions to meet changing customer demand.

Our products are designed to keep pace with constantly changing customer demands and can easily be scaled to meet your marketing needs. Click below to reveal some of the many ways our customers utilize our services.

Digital Segment loves working with both B2B and B2C marketers to help them reach their customers via their preferred channel. We work with a variety of industry verticals such as; retail, home services, cable & telecom, direct to consumer, financial services, and much more.  We offer an omnichannel view of consumers and businesses so our clients can build segmented audiences, both digital and direct, measure the impact of their marketing campaigns, and drive better campaigns to real people. This in turn enables our customers success by leveraging our technology and highly accurate databases, in order to drive actionable insights, impactful communications, and measurable results.

Many of our clients use our data solutions, combined with our master data management platform, to help with identity resolution needs. Identity resolution is the process of connecting unique ‘data points’ to create a single, unified, persistent view of the customer. Many of the data points collected include PII as well as, postal and email addresses, mobile and landline phone numbers, IP addresses, MAIDs, social handles, and additional contextual data, to connect a single individual across multiple devices and channels. The outcome is an accurate, complete, 360-degree view of each customer allowing our clients to communicate effectively.

Our data and technology services are used to improve the operations of our call center clients. With the best phone number data available, we create solutions for both outbound and inbound calls.  For outbound calls, we create audience segments based on demographics, providing compliant phone numbers for each campaign.  For inbound calls, we integrate into most call center platforms, whether cloud based or in-house, to enable the look up of inbound callers, apply demographics along with other business rules, to provide skills based routing to the right agent at the right time.

Digital Segment has been collaborating with other data companies since our inception over a decade ago.  All of our data and services are available for resale and ‘white-labeling’ behind your brand.  We build API’s for you or your clients’ consumption and even offer database licensing directly for installation at your business. We are always interested in partnering opportunities in order to expand our universe of friends and cohorts in the data world.

Our Clients and Partners
We love working with our Clients and Partners!

Building a fun and friendly ecosystem of partners and customers makes coming to work a true joy for our team! We work with with clients of all sizes – from large corporations to small businesses. Below are a few of them.

Client Reviews
What our customers have to say about us

We strive to make our customers happy! Below are some insights on how we do it.

I have worked with Digital Segment on numerous projects over the years. They are special because they bring both a wide and varied catalog of data sets, a very high degree of quality of data and excellent means to process, deliver or make the data consumable. The Digital Segment Team takes time to understand the business issue at hand, to craft the solution consisting of the right data and the right processing and to make delivery simple.
Joshua Shale
Managing Partner - New Valley Consulting, Jayelay, LLC
Digital Segment's data services and technology has been instrumental in helping MeritDirect refine our data acquisition and delivery strategy for every marketing channel. Digital Segment has been a great partner for both short-term projects and for long-term strategy.
Todd Love
SVP - MeritDirect
Latest Articles
Be in the Know

Our blog is an excellent place to learn more about our latest products and services or stay current on data and marketing trends.

Polling is Better with Targeted Data

To predict who will win an election, it’s important to poll as many segments of society as possible. This means, several variations of the data should be combined, in order to produce the most accurate results.

Read More »

Reach Your Target Audience with Geo-Location

Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.

Read More »

It’s Political Marketing Season!

We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.

Read More »

Demographics & Segmentation

Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.

Read More »

What is your Omnichannel Strategy?

Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.

Read More »