We offer comprehensive database marketing services that improve the insight, effectiveness, and ROI of corporate digital marketing programs. Companies also engage us to develop strategies for how to tackle new and emerging digital channels, improve existing campaigns, manage data compliance, and provide consumer insights and client management.
This is how our clients like to describe us. We love marketing and data manipulation and we’ve been doing it a long time, but we also thrive on finding, testing, and integrating new marketing products and technology platforms. Understanding how to implement these elements into a coherent strategy that is both cost effective and operationally efficient is our specialty!
Below are just a few examples of how our products and services are utilized by a variety of professionals. Don’t see what you’re looking for? Give is a call and and see what we can do to help you.
Digital Segment loves working with both B2B and B2C marketers to help them reach their customers via their preferred channel. We work with a variety of industry verticals such as; retail, home services, cable & telecom, direct to consumer, financial services, and much more. We offer an omnichannel view of consumers and businesses so our clients can build segmented audiences, both digital and direct, measure the impact of their marketing campaigns, and drive better campaigns to real people. This in turn enables our customers success by leveraging our technology and highly accurate databases, in order to drive actionable insights, impactful communications, and measurable results.
Many of our clients use our data solutions, combined with our master data management platform, to help with identity resolution needs. Identity resolution is the process of connecting unique ‘data points’ to create a single, unified, persistent view of the customer. Many of the data points collected include PII as well as, postal and email addresses, mobile and landline phone numbers, IP addresses, MAIDs, social handles, and additional contextual data, to connect a single individual across multiple devices and channels. The outcome is an accurate, complete, 360-degree view of each customer allowing our clients to communicate effectively.
Our data and technology services are used to improve the operations of our call center clients. With the best phone number data available, we create solutions for both outbound and inbound calls. For outbound calls, we create audience segments based on demographics, providing compliant phone numbers for each campaign. For inbound calls, we integrate into most call center platforms, whether cloud based or in-house, to enable the look up of inbound callers, apply demographics along with other business rules, to provide skills based routing to the right agent at the right time.
Digital Segment has been collaborating with other data companies since our inception over a decade ago. All of our data and services are available for resale and ‘white-labeling’ behind your brand. We build API’s for you or your clients’ consumption and even offer database licensing directly for installation at your business. We are always interested in partnering opportunities in order to expand our universe of friends and cohorts in the data world.
Building a fun and friendly ecosystem of partners and customers makes coming to work a true joy for our team! Here’s what a few of them have to say about us.
