Big data isn’t as scary as it sounds! Learn how we leverage big data to create rich consumer profiles that can enhance your marketing efforts across channels.
Are you a Big Box Store fan or are boutiques more your style? Buying in bulk can seem more economical, but is that true if
Do you know who is on the receiving end of your call, text, email or postal address? You may think you do, but are you sure? Our Identity Resolution solutions are able to identify whether the contact information you have belongs to your intended target.
Do you like to shop? I do, but not in person…and that has nothing to do with the pandemic. I prefer to shop online and
Digital Segment is proud to announce the launch of CrossTalk, a new product offering that allows our customers to retarget their customers across multiple channels.
Travel is picking back up after a long year at home. But, even if you aren’t ready to hop on a plane and travel across
Every organization has a variety of data. Whether it is customer data, employee data, product and vendor data, or a myriad of other options, it is likely disconnected and therefore not as useful as it could be. Does this sound familiar?
Is SMS (Short Message Service)/Text messaging part of your marketing strategy? If not, you may want to consider that 90% of SMS messages are read
Don’t let a lockdown interfere with your revenue this holiday season.
Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.
Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.
