Big Data

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Big Data

Big data isn’t as scary as it sounds! Learn how we leverage big data to create rich consumer profiles that can enhance your marketing efforts across channels.

Let’s Go Shopping!

Do you like to shop? I do, but not in person…and that has nothing to do with the pandemic. I prefer to shop online and

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What’s All the Talk About?

Digital Segment is proud to announce the launch of CrossTalk, a new product offering that allows our customers to retarget their customers across multiple channels.

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Reach Your Target Audience with Geo-Location

Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.

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Demographics & Segmentation

Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.

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Solve Data Problems with our Data API’s

Managing your marketing data can be challenging work. Digital Segment has over 30 API’s available that allow organizations to quickly verify and validate the data they have collected across all marketing channels.

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