Digital Segment has integrated a delivery platform within our Identity Gateway data ecosystem. Leverage Digital Segment data or your own first party data to power the delivery of targeted Email, SMS, Voice, and Direct Mail.
Digital Segment has always provided data, data enhancement, and audience development to our customers; however, our data would have to be supplied to an external deployment partner in order to deliver messaging and offers to consumers.
Now, customers can keep everything in one place using our integrated delivery platform which operates within the Digital Segment Identity Gateway data ecosystem. This enables our clients to leverage Digital Segment data or their own first party data to power the delivery of messaging and offers to consumers. Email. SMS, Voice. Direct Mail.
Using the integration of Identity Gateway and Identity Messenger, customers programmatically deploy emails in realtime by either using their own first party emails to be enhanced by the Identity Gateway or by using the Identity Gateway to append and use an email address.
Deliver customized SMS messages to consumers in real time – Digital Segment to append and use a mobile number or enhanced customer provided mobile data for segmentation and deployment.
Leverage voice messaging to landline or mobile numbers; use predetermined process flows to deliver the right message to the right consumer in real time.
Master online to offline touchpoints by matching name / address data to phone, email, MAID or IP address in order to programmatically use print and mail on demand to send and deliver direct mail.
Enhance first party data to develop custom segments for specific campaigns and messages.
Use an inbound inquiry in one channel to drive an outbound message in another channel.
Develop a campaign and a custom audience and deliver messages via email or SMS.
Communicate to consumers in real-time to deliver messages or offers across multiple channels.
Using Identity Messenger is simple. The integration with Identity Gateway is already done, leaving only campaign development and approval.
Develop the campaign by creating distinct messaging and content, submit it for approval, then sign off on all compliance requirements. The combination of Identity Gateway and Identity Messenger will develop, enhance, power process flows, and deploy messages programmatically and in real time.
We are constantly developing new products to meet the needs of our customers. Contact us today to learn more.
