We love sharing our data knowledge! We hope the articles below will provide you some insight into what we are all about.
by Joshua Shale For more than a decade, the mobile advertising ID — IDFA on iOS, GAID on Android — has been the quiet backbone
by Joshua Shale Digital marketing runs on jargon, and data-driven marketing has a language all its own. Whether you’re new to the field or just
by Joshua Shale If you run marketing, data, or operations at a company that touches U.S. consumer data, 2026 is the year the state privacy
by Joshua Shale Every day, brands extend a “military discount” as a gesture of thanks — but a flat 10% off rarely reflects the reality
The next wave of AI isn’t waiting for a human to ask it a question. Agentic AI — autonomous systems that can independently plan, retrieve
by Joshua Shale Artificial intelligence has introduced a genuinely useful set of tools for marketers. Predictive modeling, lookalike audience construction, and AI-generated synthetic data all
By Joshua Shale June 16, 2026 The regulatory environment around consumer data has been tightening for years, but the pace has accelerated meaningfully. The Federal
The mobile phone number has quietly become one of the most powerful identifiers in modern marketing. Brands use it to verify customers, route communications, build
From predicting election outcomes to shaping highly targeted campaign messages, data enables campaigns to understand voters in ways that were unimaginable just a few decades
by Joshua Shale The marketing industry has always had a data quality problem. Bad addresses, duplicate records, outdated entries — the assumption was always that
