Data is valuable. Learn how to use it wisely.
Successful marketing begins with understanding the value of the data used, generated, and collected from your marketing campaigns and other interactions with your customers. Data, when properly cultivated and analyzed, can be a corporate asset that is managed like any valuable investment for your organization. Not paying attention to the valuable data assets can lead to missed opportunities through lost sales, missed engagement opportunities with your customers, and increased marketing costs and waste.
Digital Segment brings nearly twenty years of experience performing Data & Marketing Strategy Assessments for a wide range of companies. Our expertise in the data industry and the use of leading marketing technology systems has provided us with the experience to benchmark the best in class marketing strategies. Our assessments provide your organization with an objective review that will show you how to improve the utility of your existing systems, lower your costs, and develop a higher ROI from your marketing programs and campaigns.
Our methodologies and tools uncover opportunities to improve data and marketing practices that enhance the value of your corporate data assets including:
- Gaining insights into efficiency and efficacy of existing practices against industry benchmarks
- Business and marketing strategy review to determine actionable data needs
- Review of data sources – including suppliers and underlying costs
- Review of data architecture and storage, including file structure, what data is collected and how it is kept
- Making sure your data is being used in compliance with existing privacy laws at the state and federal level
- Evaluation of data hygiene, including current condition and maintenance procedures
- Review of current and intended data applications against the existing data set
After these assessments, we deliver results that identify known gaps and issues as well as solution recommendations to meet your organization’s needs. Our ultimate objective is to build a solid marketing foundation that leverages the proper use of data and marketing technology to enable your organization to hit its marketing objectives.
Data Services
Database Sales & Customer Acquisition
You cannot market to your prospects or understand your customers without good contact data across multiple channels. Digital Segment provides everything you need to start your digital and direct marketing campaigns. Individual data sets can be purchased for specific campaigns or the entire database can be licensed. Contact us for pricing information for our databases.
| Database | Approximate Records | Geographic Coverage | Description |
|---|---|---|---|
| Landline Telco Database | 75,000,000 | USA, PR, Guam | Landline residential and business database that is updated daily from over 1600 telephone companies. Includes PR, Guam, and Canada (updated monthly). Residential and business records contain name, address, telephone number |
| Wireless Database | 200,000,000 | USA | Wireless database of name, address, cell number (and sometimes email). Sourced from internet and some telco data |
| Email Database | 550,000,000 | USA | First party sourced list of email databases that are opt-in and validated quarterly |
| Demographic Database | 250,000,000 | USA | Demographic database containing hundreds of fields that can be matched to individuals or households |
| IP Address Database | 215,000,000 | USA | Database of IP addresses that have been matched to name, address, and demographics. Used for advertising, real-time identification of web site visitors. Includes mail order response history as some of the demographic traits |
| Historical Address and Phone Database | 400,000,000+ | USA | Historical address and phone database that links prior address and/or phone data to current address and phone. |
| Business Executive Database | 18,000,000 | USA | Business database that links business executives at the business location as well as their residential contact information. |
| International B2B Database | ~270,000,000 | Global | 200+ countries of B2B data |
| International B2C Database | ~250,000,000 | Global | Mostly European data but also includes Australia, Brazil, Canada, and others |
| New Mover Database | Up to 500k monthly | USA | Daily, weekly, or monthly feed of new mover data |
| Social Media Database | 150,000,000+ | Global | Database for over 200+ social media sites that can provide the social profile handle when provided with an email address or that can provide a name/address when queried with the social handle. Access via API Only |
| Mobile Deactivation File | 2.5+ Billion | USA | Database that dates back to 2010 that has every mobile number deactivation or suspension. Sourced from the carrier and updated daily. |
| Mobile ID/ MAID File | 2.5 Billion | USA | Database sourced from various ad servers from mobile applications that includes mobile ID, location data, and hashed email. ~2.5 billion records tied to PII. |
| Smart TV ID | 50,000,000 | USA | Data on viewership and user data around Smart/Connected TV’s. |
| Purchasing Data | 50,000,000 | USA | 10 million+ records per month that capture MAIDs, HEM, and product categories and brands that are purchased at local grocery stores, c-stores, and beer and wine stores. |
Additional Data Services
- CNAM – input number and get back up to 40 characters of name (or business name) and city/state. Works for all landline and most wireless carriers (Verizon wireless does not participate); also validates if a number is a working number or disconnected
- Mobile Scoring – ability to identify right party contact information of any cell phone by making inquiries directly into the mobile carrier databases. We have 95% coverage of all US cell phone numbers.
- Social Data – ability to append social profiles to over 20+ social media sites (e.g. Twitter, Facebook, LinkedIn, etc.) to email addresses or reverse search.
- Email Validation – determines if an email is deliverable and valid. Also filters out spam traps, etc.
- GDPR Phone Validation – Confirms if a European phone number is still associated with a specific name for GDPR compliance.
- Active/Inactive Phone Validation – Ability to identify if a landline or mobile phone is considered active or inactive.
- Historical Data– many of the databases identified above have 10+ years of history associated with them to be used for research, identity graphs, etc.
- Criminal Database – access to criminal database and court records that are sourced from the local judicial and court systems
Additional Assets/Services
- Database management platform – full featured database management platform for data manipulation; merge/purge, standardization, ETL tools, master data management services, etc
- Campaign management platform – full marketing automation platform that can be used for multi channel marketing (email, mail, phone, mobile, social)
- API Development – any business process or data process can be converted into a web API for immediate consumption
- Do Not Call/Compliance Services – all the typical “Do-Not” services for scrubbing of data for compliance purposes.
- Fractional Compliance Officer – offering consulting and fractional time based consultants to help development compliance programs related to data governance, privacy, GDPR, PCI, and/or HIPAA.
- Digital Onboarding/Audience Targeting – Creation of digital audiences based on IP address or Device ID and 200+ demographic fields.
Identity Messaging
- Full service messaging platform to deliver messages and communication across SMS, MMS, WhatsApp, Viber, Facebook Messenger, IVR, postal and email.