Digital Segment and Pound Media Announce Strategic Partnership to Deliver Integrated Marketing and Video Solutions

July 23, 2025

Digital Segment, a leading provider of database-driven marketing solutions, is proud to announce a strategic partnership with Pound Media, a creative force in video content creation and editing. This collaboration brings together Digital Segment’s expertise in cross-channel marketing with Pound Media’s ability to produce compelling short- and long-form video content—enabling brands to connect with audiences through smarter data and richer storytelling.

As brands seek more personalized and engaging customer experiences, this partnership provides a one-stop solution that bridges data intelligence with high-impact visuals. Digital Segment will offer enhanced video production capabilities through Pound Media, aligning targeted messaging with professional video assets for use across digital, social, email, OTT, and traditional media. With Pound Media’s agile editing and production teams, clients can expect faster turnaround times and creative that resonates with their specific customer segments.

“Our partnership with Pound Media strengthens our ability to deliver full-funnel marketing campaigns that combine precision targeting with powerful creative,” said Brad Schorer, CEO of  Digital Segment. “By integrating video into our suite of services, we’re helping clients convert data into meaningful engagement.”

“Partnering with Digital Segment creates a powerful synergy, significantly enhancing our ability to serve clients. We integrate their robust data analytics and precise audience targeting with our in-house video expertise,” said Luke Bullard, founder of Pound Media. “This expertise spans end-to-end video design, compelling content creation, and sophisticated editing. The result is a seamless, comprehensive approach that empowers us to offer clients truly full-cycle marketing and advertising solutions, from initial strategy and creative development through to targeted distribution and performance analysis.”

The companies plan to launch co-branded client offerings immediately, with several joint campaigns already in development.

Digital Segment

Contact: Brad Schorer, CEO & Founder
Phone: 949-400-7828

Email: bschorer@digitalsegment.com

Web: digitalsegment.com

 Pound Media

Contact: Luke Bullard, Founder

Phone:  (770) 298-7360‬

Email:  lukebullard@poundmedia.org

Web:  www.poundmedia.org

About Digital Segment

Digital Segment is a leader in data analytics and marketing solutions, helping businesses harness the power of data to drive growth and enhance customer experiences.

About Pound Media

Pound Media is a digital marketing agency and a dedicated partner in your growth. We pride ourselves on offering a personal touch and crafting an affordable, personalized digital marketing plans that truly deliver results.