Data Strategy

Data is valuable. Learn how to use it wisely.

Successful marketing begins with understanding the value of the data used, generated, and collected from your marketing campaigns and other interactions with your customers. Data, when properly cultivated and analyzed, can be a corporate asset that is managed like any valuable investment for your organization. Not paying attention to the valuable data assets can lead to missed opportunities through lost sales, missed engagement opportunities with your customers, and increased marketing costs and waste.

Digital Segment brings nearly twenty years of experience performing Data & Marketing Strategy Assessments for a wide range of companies. Our expertise in the data industry and the use of leading marketing technology systems has provided us with the experience to benchmark the best in class marketing strategies. Our assessments provide your organization with an objective review that will show you how to improve the utility of your existing systems, lower your costs, and develop a higher ROI from your marketing programs and campaigns.

Our methodologies and tools uncover opportunities to improve data and marketing practices that enhance the value of your corporate data assets including:

• Gaining insights into efficiency and efficacy of existing practices against industry benchmarks
• Business and marketing strategy review to determine actionable data needs
• Review of data sources – including suppliers and underlying costs
• Review of data architecture and storage, including file structure, what data is collected and how it is kept
• Making sure your data is being used in compliance with existing privacy laws at the state and federal level
• Evaluation of data hygiene, including current condition and maintenance procedures
• Review of current and intended data applications against the existing data set
  
  

After these assessments, we deliver results that identify known gaps and issues as well as solution recommendations to meet your organization’s needs. Our ultimate objective is to build a solid marketing foundation that leverages the proper use of data and marketing technology to enable your organization to hit its marketing objectives.

Data Services

Database Sales & Customer Acquisition

You cannot market to your prospects or understand your customers without good contact data across multiple channels. Digital Segment provides everything you need to start your digital and direct marketing campaigns. Individual data sets can be purchased for specific campaigns or the entire database can be licensed. Contact us for pricing information for our databases.