DATA STRATEGY

Successful marketing begins with understanding the value of the data used, generated, and collected from your marketing campaigns and other interactions with your customers. Data, when properly cultivated and analyzed, can be a corporate asset that is managed like any valuable investment for your organization. Not paying attention to the valuable data assets can lead to missed opportunities through lost sales, missed engagement opportunities with your customers, and increased marketing costs and waste.

 

Digital Segment brings nearly fifteen years of experience performing Data & Marketing Strategy Assessments for a wide range of companies.  Our expertise in the data industry and the use of leading marketing systems, has provided us with the experience to benchmark the best in class marketing strategies. Our assessments provide your organization with an objective review that will show you how to improve the utility of your existing systems, lower your costs, and develop a higher ROI from your marketing programs and campaigns.

 

Our methodologies and tools uncover opportunities to improve data and marketing practices that enhance the value of your corporate data assets including:

 

  • Gaining insights into efficiency and efficacy of existing practices against industry benchmarks

  • Business and marketing strategy review to determine actionable data needs

  • Review of data sources – including suppliers and underlying costs

  • Review of data architecture and storage, including file structure, what data is collected and how it is kept

  • Evaluation of data hygiene, including current condition and maintenance procedures

  • Review of current and intended data applications against the existing data set

  • Integration of data into existing marketing campaigns

 

After these assessments, we deliver results that identify known gaps and issues as well as solution recommendations to meet your organization's needs. Our ultimate objective, is to build a solid marketing foundation that leverages the proper use of data and marketing technology to enable your organization to hit its marketing objectives.