Have you heard? Digital Segment recently announced a new partnership with Pound Media, a video production and social content company. We have seen such amazing engagement and in turn, great ROI by combining these two very powerful tools to transform how our customers connect with their audience. When used together, they create a marketing force that is engaging and effective.
Let me explain. According to recent studies, video drives higher engagement, improves conversion rates, and boosts brand recall. Whether it’s a 15-second social media clip or a detailed product demo, Pound Media creates content that tells compelling stories, demonstrates products, and showcase brands using real people and authentic relationships. And when we combine Pound Media’s engaging video content with Digital Segment’s more than 6 billion records of consumer data, we develop a roadmap to guide your video strategy.
Data tells you who your audience is: their demographics, interests, and behaviors, what content they engage with, when and where they are most active, and how they move through their customer buyer journey. With this data you can create personalized video content that speaks directly to individual needs and preferences. This level of relevance increases the likelihood of engagement and conversion.
What results have our customers seen when combining data and video? They are able to:
- Deliver personalized ads based on browsing history, purchase behavior, and location.
- Track video metrics like views, watch time, and click-through rates, to help refine content and improve ROI.
- Tailor video elements like text, images, or calls to action based on viewer data.
- Respond to customer inquiries, onboard new users, or share updates, making interactions more human and memorable.
When attention is fleeting and competition is fierce, combining the emotional power of video with the precision of data can be a game-changer. It’s not just about reaching your audience; it’s about resonating with them. Start with data. Tell your story through video. And watch your customer relationships grow.
Are you ready to give it a try?