Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.
We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.
Digital Segment is pleased to announce a partnership with Identity Construct, a blockchain privacy solution company. Identity Construct uses advanced data processing to create a system of record of every individual data record used for marketing purposes on its blockchain ledger.