Brad Schorer

The Post-Cookie Paradox

Why Identity Management is the New Privacy Shield, Not a Tracking Tool By Joshua Shale, Digital Segment For years, the third-party cookie was marketing’s invisible

Brad Schorer April 30, 2026

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Serving Those Who Serve: The Strategic Value of Flagging Military Data

In today’s data-driven marketplace, understanding your customer is the foundation of both good business and ethical practice. For companies across industries—especially in finance, housing, and

Brad Schorer April 21, 2026

Client Lifecycle Management and the Evolution of Know Your Customer

For many years, Know Your Customer (KYC) programs were primarily associated with onboarding. Organizations verified identity, performed sanctions checks, assessed risk, and then stored the

Brad Schorer April 8, 2026

From Identity to Inbox: Why the Future of Marketing Lives at the Intersection of Data and CPaaS

In today’s hyper-connected market, the distance between “knowing your audience” and “reaching your audience” is often a chasm filled with fragmented data and siloed delivery

Brad Schorer March 27, 2026

The Pros and Cons of Using Mobile Numbers for Identification

In the United States, the mobile telephone number has quietly become a default digital identifier. Banks use it for login verification, fintech apps use it

Brad Schorer March 10, 2026

The 60-Second Edge: Why Short-Form Video is the Future of Multi-Channel Advertising

In an era where the average attention span is measured in seconds, the way we tell brand stories has to evolve. Whether a consumer is

Brad Schorer March 4, 2026

Why Deterministic Data Is the Backbone of High-Performing Mobile Marketing

Mobile marketing has never been more powerful—or more constrained. Signal loss, tighter privacy rules, and platform-level restrictions have fundamentally changed how marketers identify and engage

Brad Schorer February 24, 2026

The Strategic Evolution of Fraud Prevention: Leveraging Advanced AI and Third-Party Intelligence

In the contemporary digital landscape, fraud has evolved far beyond simple card-theft or forged signatures. Today’s threat actors deploy sophisticated, AI-driven, and automated schemes that

Brad Schorer February 17, 2026

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The State of U.S. Wireless Telecom in 2026

The U.S. wireless telecom industry is dominated by a few major players, but beneath the surface lies an increasingly dynamic, fiercely competitive landscape. Consumers have

Brad Schorer February 10, 2026

The Strategic Pulse: Why Accurate Consumer Data is Vital for Healthcare

Data as the New Competitive Advantage In today’s consumer-driven healthcare landscape, patients expect the same personalization and convenience they experience in retail. For hospitals and

Brad Schorer January 26, 2026