Big data isn’t as scary as it sounds! Learn how we leverage big data to create rich consumer profiles that can enhance your marketing efforts across channels.
Testing third party data can be a daunting task. Follow these practical steps and increase the value of the time and effort spent on testing.
Question: What is a data company doing writing about Account Takeover (ATO)? Answer: getting readers to understand what ATO is and how to use data
In today’s fast-paced digital world, businesses constantly seek ways to streamline operations and enhance efficiency. One area that often presents challenges is data integration, especially
Have you heard? Digital Segment recently announced a new partnership with Pound Media, a video production and social content company. We have seen such amazing
We know that NIL deals can be extremely lucrative for college athletes. Many professional athletes have million-dollar endorsement deals in addition to multi-million contracts. But
Do you have a stockpile of email addresses, phone numbers, and other customer information you have been holding onto but aren’t sure if it’s still
Are you a Big Box Store fan or are boutiques more your style? Buying in bulk can seem more economical, but is that true if
Do you know who is on the receiving end of your call, text, email or postal address? You may think you do, but are you sure? Our Identity Resolution solutions are able to identify whether the contact information you have belongs to your intended target.
Do you like to shop? I do, but not in person…and that has nothing to do with the pandemic. I prefer to shop online and
Digital Segment is proud to announce the launch of CrossTalk, a new product offering that allows our customers to retarget their customers across multiple channels.
