Developing creative marketing strategies is key for customer acquisition and retention.
Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.
We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.
Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.
