#masterdatamanagement

Data Decay: Why Your Customer Data is Going Bad and What to Do About It

Your company’s first-party data, the information your customers give you directly, is likely your most valuable marketing asset. It lives in your CRM system, powers

Brad Schorer November 18, 2025

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The Importance of Identity Verification

Data has become an essential part of identity verification and fraud prevention. By leveraging data, businesses can ensure that the identities of their customers are

Darci Bullard May 22, 2023

Master Data Management: Are You the Master of Your Data?

Every organization has a variety of data. Whether it is customer data, employee data, product and vendor data, or a myriad of other options, it is likely disconnected and therefore not as useful as it could be. Does this sound familiar?

Darci Bullard March 25, 2021

#masterdatamanagement

Data Decay: Why Your Customer Data is Going Bad and What to Do About It

The Importance of Identity Verification

Master Data Management: Are You the Master of Your Data?

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