The Alphabet of Data
by Joshua Shale Digital marketing runs on jargon, and data-driven marketing has a language all its own. Whether you’re new to the field or just
Brad Schorer
July 29, 2026
by Joshua Shale Digital marketing runs on jargon, and data-driven marketing has a language all its own. Whether you’re new to the field or just
In today’s hyper-competitive digital landscape, launching a marketing campaign is only the first step; the real success lies in continuous optimization. While standard high-level metrics
In the United States, the mobile telephone number has quietly become a default digital identifier. Banks use it for login verification, fintech apps use it
The best option depends on your business goals, data needs, internal capabilities, and appetite for complexity. Key Factors to Consider When Choosing a Sourcing Model
Your company’s first-party data, the information your customers give you directly, is likely your most valuable marketing asset. It lives in your CRM system, powers
In today’s competitive landscape, guiding a potential customer along the most optimal buying journey is paramount to success. This isn’t about guesswork; it’s about using
Have you heard? Digital Segment recently announced a new partnership with Pound Media, a video production and social content company. We have seen such amazing
Information services is undergoing a significant transformation driven by advancements in artificial intelligence (AI), data analytics, and automation. These technologies are not just buzzwords; they
Do you have a stockpile of email addresses, phone numbers, and other customer information you have been holding onto but aren’t sure if it’s still
Consumer data is an incredibly powerful tool! With the right consumer data, you can gain valuable insights into your customers’ behavior and their preferences, allowing