Life After MAIDs: Identity Resolution in a Post-Mobile-Ad-ID World
by Joshua Shale For more than a decade, the mobile advertising ID — IDFA on iOS, GAID on Android — has been the quiet backbone
Brad Schorer
August 7, 2026
by Joshua Shale For more than a decade, the mobile advertising ID — IDFA on iOS, GAID on Android — has been the quiet backbone
The mobile phone number has quietly become one of the most powerful identifiers in modern marketing. Brands use it to verify customers, route communications, build
In the United States, the mobile telephone number has quietly become a default digital identifier. Banks use it for login verification, fintech apps use it
It’s All About Growth I would guess that growth is a permanent theme for your business. No one wants to be stagnant, but growing your
Remember when you had to call information to get a phone number or use a phone book to find a friend’s address? I sure do.
Don’t let a lockdown interfere with your revenue this holiday season.