Content Creator and wannabe Novelist, Darci Bullard spends her days immersed in the fascinating world of data. She is endlessly curious about human behavior. Therefore, after receiving a BA in Psychology from Michigan State University, she chose to enter the world of data. She loves the opportunity data provides, to discover what drives people to make the choices they do. Dissecting, discussing and writing, about data, (and its creepiness) makes for a great day at the office. Connecting the dots with her tongue in cheek style, Darci strives to make data approachable and maybe even a little fun. She has been writing for Digital Segment for over 5 years.
Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.
Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.
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