Darci Bullard

Demographics & Segmentation

Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.

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What is your Omnichannel Strategy?

Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.

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