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Darci Bullard

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Darci Bullard

Content Creator and wannabe Novelist, Darci Bullard spends her days immersed in the fascinating world of data. She is endlessly curious about human behavior. Therefore, after receiving a BA in Psychology from Michigan State University, she chose to enter the world of data. She loves the opportunity data provides, to discover what drives people to make the choices they do. Dissecting, discussing and writing, about data, (and its creepiness) makes for a great day at the office. Connecting the dots with her tongue in cheek style, Darci strives to make data approachable and maybe even a little fun. She has been writing for Digital Segment for over 5 years.
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Polling is Better with Targeted Data

To predict who will win an election, it’s important to poll as many segments of society as possible. This means, several variations of the data should be combined, in order to produce the most accurate results.

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Darci Bullard November 16, 2020
Marketing
Darci Bullard

It’s Political Marketing Season!

We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.

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Darci Bullard September 2, 2020

Demographics & Segmentation

Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.

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Darci Bullard August 19, 2020

What is your Omnichannel Strategy?

Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.

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Darci Bullard July 21, 2020